
photo c/o next
I am part of the Next blogger Network, which is a community of fashion, lifestyle, home and mummy bloggers and I spotted an email rsvp for the Next Mummy Blogger Event. Although I would be categorised as a ‘fashion blogger’, I am a mother after-all and thought it would be nice to cross over into the Mummy blogger category for a change. I can quite honesty say, it was the best blogger/press event I have attended yet.
The event was held at Next HQ which is based in Leicester. Next very kindly pre-booked train tickets and had a coach waiting for our arrival into Leicester station. We made our way into the swanky Next building and through to the ‘mock shop’. We was greeted with tea/coffee (which I needed after waking up at 5am and travelling 2 1/2 hours with a restless Eva) and delicious cupcakes. Eva headed straight towards to colouring area, while I walked around with the buyers to view the collections.


Next gifted us with a £30 gift voucher to dress up the children for their mini photo-shoot. Eva decided she didn’t want her photo taken first of all and thought it would be super fun to run straight through the backdrop (good job she was the last one), but after seeing everyone clapping and jumping up and down she got into it and had her photo’s taken. I absolutely love them, you have to be a patient person to take photo’s of children.


photo c/o next


I was curious to whether kids clothing brands looked at the trends and fashion forecasts for the coming seasons and apparently Next do. The buyers told me they attend all of the fashion weeks and take inspiration from the catwalks and how they can interpret that into a children’s and babies collection. The most talked about trend forecast for SS12 is pastel colours and there was plenty to be seen for the girls range at Next.
There are different types of mummies, some mums like to dress their children in trendy clothes (mini me’s), some have a more traditional approach to dressing their children and others are interested in character garments. Next really does cater for all styles and I am quite a mix when it comes to dressing Eva. Normal day clothes, I like to put together outfits for her (like I would myself) and special occasions, I like to dress her more traditionally.
photo c/o next
photo c/o next
We was then taken onto a lovely country bistro for a 3 course lunch and wine *big smiley face* while the children were entertained by Jo Jingles (I really recommend this company if you want pre-schooler childrens party entertainment) and we ended the day with a goody bag for eva and a goody bag for mummy, which included some leather gloves, a snood and a voucher.
We were completely spoilt and Eva had such a fantastic time, big thanks to the ladies at Next and Spreading Jam.