Benefit & Diet Coke ‘Get Glam’ Collaboration Evening

Benefit is one of my absolute favourites for cosmetics, Benefit High Beam is part of my daily make-up routine and who doesn’t drink Diet Coke? so accepted gladly the invitation to go along to the Benefit & Diet Coke ‘Get Glam’ evening last night.

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Diet Coke is setting up a whole host of fashionable collaborations, You may remember that I judged the Diet Coke & ASOS competition late last year.

The evening started with drinking  special edition  cans of Diet coke – which if you buy, will allow you £5 off purchases made on www.benefitcosmetics.co.uk, and a presentation by Benefit Head MUA, Lisa Potter-Dixon.  Lisa highlighted the individual styles of the three fictional Diet Coke girls (the dolls shown in the second to last photo above).

These looks included a Romance Look, a Fashionista Look and a Rock Chick Look.  Lisa also told us a funny little story about the beginning of Benetint.  Apparently a stripper wanted a stain to put on her nipples every night – now I have a whole new purpose for my bottle.

We could then choose one of the looks to have a mini make-over, I chose the Rock chick look.  A the end of the evening we walked away with the finest goody bag I have every laid my hands on.  Although it was a rather heavy walk back to the tube, I didn’t mind, because inside I found Benetint, Posietint, Cha Cha tint, They’re Real mascara, The Pore fessional, Gina, Lee lee and Bella fragrances and of course special edition cans of Diet Coke.

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  20 comments for “Benefit & Diet Coke ‘Get Glam’ Collaboration Evening

  1. 13 January, 2012 at 2:59 pm

    Wow you get invitied to all the best gigs!! Mind you I am patiently waiting for a top from Jarlo that I have ordered after finding out about them via you. x

    • memoirmode
      13 January, 2012 at 3:17 pm

      Oh brilliant. I love JARLO, I only found them 7 months ago or so, hooked for life now :) xx

  2. Sarah Carvill
    13 January, 2012 at 3:26 pm

    I would love to go along to something like this, that goody bag looks brilliant x

    • memoirmode
      13 January, 2012 at 3:38 pm

      It really is one of the best, alongside Next’s goody bag :) xx

  3. 13 January, 2012 at 3:57 pm

    Oh Benefit is my favourite, especially Benetint! That sounds like a really fab event!

    • memoirmode
      13 January, 2012 at 4:33 pm

      Yes I really like Benetint, have bought it a few times. Will check out Posietint and Cha Cha tint and write what I think of them xx

  4. 13 January, 2012 at 7:57 pm

    I’ll never look at Benetint in the same way again!!

    • memoirmode
      13 January, 2012 at 8:02 pm

      hahaha thats what I thought, then I was tempted to see the results of this alternative application ;) x

  5. 13 January, 2012 at 11:15 pm

    Wow! That looks like so much fun! I bet it was a blast! I probably would have picked the Rocker Chick look, too! Although, the Romantic Look does remind me a lot of my ideal everyday makeup. Love the dolls they used too, how adorable!

    Lauren

    • memoirmode
      15 January, 2012 at 1:04 pm

      I think the guy toned down the look on me because my make-up didn’t look that different to when I came in. Others looked brilliant, a girl walked out with the romantic look and she looked fresh and fab xx

  6. 13 January, 2012 at 11:47 pm

    I love Benefit too! BTW love your outfit in the first photo! You are looking gorgeous as usual ;)

    • memoirmode
      15 January, 2012 at 1:04 pm

      Owww thank you darling xx

  7. 15 January, 2012 at 12:16 am

    Ooh la la this looks fun!! Love the collars + blazer you’re sporting ;) love the masculine look.

    PS- I love the snow.

    :)

    xo
    http://hautecouture3.blogspot.com

    • memoirmode
      15 January, 2012 at 1:05 pm

      Thank you :) I am loving the masculine look at the moment xx

  8. 16 January, 2012 at 2:05 pm

    Kylie, You look so cool.. love your outfit !! Great pics xx looks like fun.
    Oh I love make up and especially benefit in it’s beautiful packaging xx hugs

    Dawn
    http://www.dressmeperfect.com

    • memoirmode
      23 January, 2012 at 3:03 pm

      Thanks so much dawn, androgynous is my fail safe look :) x

  9. 16 January, 2012 at 2:38 pm

    I want to try Benefit Cosmetics! I’ve seen it in SA.
    It’s so hot here – almost 40C and your little snow drops are making me jealous, haha.
    Have a great week.
    xx

    • memoirmode
      23 January, 2012 at 3:03 pm

      Do it, it is one of my favs. I don’t know what I did without high beam :) xx

  10. 20 January, 2012 at 4:24 pm

    You looked lovely, and I’m rather jealous of everyone who got to go this event!

    • memoirmode
      23 January, 2012 at 3:04 pm

      Thanks Rachel :) xxx

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