Today (well nearly yesterday) was the start of London Fashion Week. PPQ was my first show for SS14 and the last of the day.
I was a guest of Mascotte who is one of the official suppliers of LFW. They have collaborated with PPQ on a limited edition shoe which was debuted tonight. The models wore the glamorous sandals in black and purple. They include gold buckles and multiple straps for the edgy ‘London Look‘. Which they hope will appeal to their new UK consumers.
Here are a mix of backstage and show snaps…
It was Flora and Fauna for the PPQ Spring/Summer 14 collection called Atropia Bella-Donna - better known as Deadly Nightshade. As well as being used as an anesthetic before the middle ages and poison, it was also used by women to dilate the pupils of their eyes; making them seem more beautiful. ‘Bella Donna‘ is derived from Italian and means ‘beautiful women‘. Great inspiration for a collection don’t you think?
The deadly nightshade has colours of green, yellow and purple which you can see was the main hues of the collection. There was also the signature PPQ Polka drops of colour. My absolute favourite was the last photo above with the button front dress.
Thanks again for Mascotte for inviting me along.